Google Alerts

How to Use Google Alerts to Monitor Your Brand and Your Name

by Helene Thituson | Latest update: Jun 12, 2022

Google Alerts is a great way to stay on top of your brand and your name. You can set up alerts for both, and Google will send you an email anytime there’s new activity. That way, you can always be the first to know if someone’s talking about you or your business. Google Alerts is a 100% free service.

Brand monitoring

You can monitor your brand reputation with alerts. You’ll get instant updates on what people are saying about you, so that when there’s a problem or concern in the community it will be brought to light right away and handled accordingly.

Brand monitoring is essential for staying up-to date!

Competitor monitoring

It’s important to stay on top of the latest trends in your industry and be knowledgeable about other brands as well.

Keeping up with the latest trends in your industry and knowing what other brands are doing can help you make better marketing decisions.

If they release a new feature or get good press, this could give rise to increased awareness within your market!

This will allow you make smarter marketing decisions going forward. All this information could be useful for building awareness within the market!

Industry monitoring

Google Alerts are an easy way to stay on top of industry trends. They can help you get alerted as soon as any events, attitudes shifts or new entries happen in your field that may be worth noting!

Once you’ve figured out which terms to monitor, set up an alert. It is best if one term per alert so as not get lost in data!

How to setup your Google Alert?

1) Navigate to

2) In the “Create an alert about” field, type in the topic you want to be alerted about

3) Choose how often you want to get alerts and what kind of results you want

4) Select Show Options to further refine your results

5) Click Create Alert

As you can see you can choose how often you want to receive alerts (daily, weekly, or as-it-happens), and where you want them delivered (to your inbox or RSS feed). You can also specify how many results you want and which sources you want to include or exclude. Once you’ve got everything set up the way you want it, just click Create Alert, and you’re all set.

Google Alerts is a powerful, yet easy-to use tool that lets you stay on top of trends and new research in your industry. It’s great for staying ahead of the game when it comes to knowing what people are talking about but make sure not too many alerts get through or else it will be overwhelming! If there seems like too much information coming through every day – maybe reduced keyword list or how often you get your alerts?

Google Alerts Alternatives

What are some alternatives to Google alerts? Well, there is no one perfect tool for all jobs and therefore it’s important that you explore many options before deciding on a specific method. Here we’ll look at three different types of campaign management system:

1. Brand 24

Monitors 100+ social media sites for brand and keyword mentions

2. Talkwalker

Tracks keywords and hashtags on Twitter, as well as blogs, forums, and news sources

3. Hootsuite

Lets you monitor brand mentions and keywords across all social channels

4. Mention 

Shows you the most popular content on any topic, including competitor analysis

5. Awario

The next generation of Google alerts, Awario crawls everything: social media networks (Twitter YouTube Reddit), news sites blogs and forums to give you the most up-to date information on what people are talking about.

Social listening has become an important part of customer service for brands. With social media being so popular, it’s easy to keep track on what people say about your company and products through Google Alerts or another tool.

Helene runs the place around here.
If you're looking for someone to help you launch and grow an online publishing business, she's your girl.

She knows what it takes to start and grow a blog that makes money, and she's more than happy to share her wisdom with others. is where she shares a glimpse into her digital publishing business


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